Research report

Research report

This dummy report has been compiled from publicly available data and resources listed below.




Regional outlook

Market applications

The global mobile application market size was valued at $106.27 billion in 2018 and USD 154.05 billion in 2019. It is projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026. ... Mobile applications frequently serve to provide users with similar services to those accessed on PCs.

The demand for mobile applications is expected to grow in the forthcoming years, primarily due to the smartphone proliferation, increased internet penetration, and growing use of technologies such as machine learning and artificial intelligence in mobile applications (apps).



The Mobile Gaming market in the U.S. is estimated at US$15.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$48 Billion by the year 2027 trailing a CAGR of 11.9% over the analysis period 2020 to 2027.12 Jul 2021

Music & entertainment

Market to Reach $257.1 Billion by 2027 - Faster Broadband Speeds Trigger Massive Volume Growth

Global market for Mobile Entertainment estimated at US$91.3 Billion in the year 2020, is projected to reach a revised size of US$257.1 Billion by 2027, growing at a CAGR of 15.9% over the analysis period 2020-2027.

Mobile Games, one of the segments analyzed in the report, is projected to record a 15.5% CAGR and reach US$132.8 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile Music segment is readjusted to a revised 18.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at $24.6 Billion, While China is Forecast to Grow at 20.5% CAGR

The Mobile Entertainment market in the U.S. is estimated at US$24.6 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$59.1 Billion by the year 2027 trailing a CAGR of 20.5% over the analysis period 2020 to 2027.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.5% and 14% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 12.5% CAGR.

Health & fitness


The global fitness app market size was valued at USD 4.4 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 21.6% from 2021 to 2028. The spread of the COVID-19 pandemic resulted in nationwide lockdowns and social distancing norms. This has led to a transition to virtual fitness from traditional studios and gyms. This, in turn, has increased the downloads and usage of fitness apps. According to an article published in the World Economic Forum in September 2020, the global downloads of fitness and health apps increased by 46%. This increased usage rate of fitness apps due to a growing trend of online fitness training is driving the market globally. The growing awareness regarding health and wellness is also driving the market.


In addition, the COVID-19 pandemic has increased the awareness pertaining to health and hygiene. The Daily Active Users (DAUs) on fitness apps increased by 24% from quarter 1 to quarter 2 of 2020, according to an article published in the World Economic Forum in September 2020. In addition, studios and gyms are increasing their online presence. Many consumers are investing in home fitness equipment. For instance, sales of Peloton, the U.S.-based exercise equipment company, are estimated to double in 2020.

Fitness apps utilize artificial intelligencemachine learning, and other technologies to provide personalized fitness programs to their customers. They also offer no equipment workout routines, personalized diet charts, monitor diet, track footsteps, and also provide personalized health coaches. Such advantages are increasing the growth potential of the market. For instance, MyFitness Pal (MFP) provides personalized diet tracking and activity tracking to its customers. The revenue of this app was USD 6.7 million in June 2020.

Increasing penetration of smartphones is a major factor driving the market. According to the Mobile Economy Survey 2018, smartphone penetration is estimated to reach 77% by 2025 from 57% in 2017. Moreover, unique mobile subscribers are expected to reach 5.9 billion by 2025, according to the Mobile Economy 2018 survey. Furthermore, the rising adoption of wearable devices, such as the Apple Watch and Fitbit, is supporting the market growth.

Social networking

The global social networking platforms market is evaluated at US$192.950 billion for the year 2019 and is projected to grow at a CAGR of 25.38% to reach a market size of US$939.679 billion by the year 2026.

The social networking platforms market has been increasing at an exponential rate. The rise in demand is not only just from the millennials but has also risen due to significant adoption by all age groups. Moreover, the application of social networking platforms witnessed a substantial rise owing to the demand coming from the companies which use the platforms for marketing purposes as well. A social networking/messenger site is an online platform that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections. In June 2020 alone, one app in the Apple App Store (LINE) had generated $6.78 million in global app revenues. Major factors expected to drive the growth of social media are being increasingly acknowledged as a platform that helps in directing search keywords towards the websites of companies, leading to enhanced website traffic and brand popularity/visibility. The proliferation of smartphones is also playing a vital role in the growth of the market. Social media apps designed for smartphones regularly track activities and further increase the relevance of social media marketing.

Retail & e-commerce

E-commerce has been on the rise massively in recent years, but it may not be the next true frontier for shopping as m-commerce continues to become more popular.

retail ecommerce sales

M-commerce is poised to burst into the mainstream thanks to a host of technological advances. 

But just what is m-commerce, and how do we compare e-commerce vs. m-commerce? 

Simply put, m-commerce involves shopping through a mobile device (typically a smartphone), while e-commerce involves shopping online through your computer.

And m-commerce is poised to burst into the mainstream thanks to a host of technological advances that are making it easier for users to shop on their phones. Below, we've outlined the road ahead for m-commerce growth and detailed some mobile shopping statistics.

Key companies

Factors driving adoption

Rising disposable income increases the probability of consumer spending on media, entertainment, networking, and mobile communication – leading to higher potential sales of mobile applications.

The instances of mobile application adoption are very high among the urban population as compared to the rural population and hence there is high demand for mobile applications in developed regions (where the urban to rural population ratio is higher than developing regions).

The global mobile applications market is expected to witness substantial growth over the forecast period owing to advancements in the electronic, telecommunication, and m-commerce industries.

Growing internet penetration, increasing LTE infrastructure adoption, and rising subscription in social media are some of the other key factors driving the growth of the global mobile applications market.

Executive Summary